Spectacle
Becca Bloom (Rebecca Ma), the TikTok sensation and daughter of entrepreneur Simon Ma, is allegedly in a feud with Jaime Xie, the Bling Empire heiress and daughter of billionaire Ken Xie. And yes, we’re watching. We scroll like spectators at a royal wedding—wagging our tongues, picking sides, even pleading with them to please get along. Money at this altitude is no longer about survival—it’s theatre.
Both women inherited privilege, but both are also building their own brands in public—and that’s why we can’t look away. The drama isn’t just about who their parents are. It’s about how daughters of power perform influence in real time, and how we, the audience, insert ourselves into the show.
Psychologists call it parasocial interaction: we form one-sided relationships with public figures as if they’re our friends. Layer in social comparison theory—our instinct to measure ourselves against others—and obsession is inevitable. The feud feels personal, even though neither Becca nor Jaime knows we exist. Voyeurism is practice. We study their moves to test our own: If I had that bag—the money—would I flaunt it? Hide it? Give it away? Weaponize it?
Signals
We, the rank-and-file of corporate hell, play the same game—just on a different field. Men lean on predictable props of power: the golf clubs, the tailored suit, the Montblanc pen, the Rolex, the weekend Porsche 911 (and yes, even when they work at another car company). These artifacts are shorthand, a brand-heavy cheat code that says: I belong here.
For women, the vocabulary is broader, and the rules less forgiving. Intentionality carries more weight than logos. A bag, a watch, a pair of shoes — they’re not just accessories, they’re language. And in corporate hell, language is power.
Men flash a Rolex and everyone nods. I once wore mine and got asked if it was my husband’s. That’s the gap — the same prop reads as power in one hand and suspicion in the other. Which is exactly why our signals have to be intentional, not accidental.
Visual Vocabulary of Power — Starter Kit
The Watch – Not about diamonds, it’s about discipline. A classic timepiece (Cartier Tank, Omega Aqua Terra, Seiko, Citizen) says you value time—yours and others’. Even an Apple Watch works if the strap signals something: Hermès leather says heritage and polish, a minimalist metal loop says sleek efficiency. The point isn’t the tech — it’s the intentionality.
The Bag – Structured, professional, no screaming logos. Think Celine, Strathberry, Mansur Gavriel, or any beautifully made leather tote. It reads as: I invest in longevity, not trends.
Shoes That Work – Not necessarily heels, just shoes that can carry you all day without apology. Loafers, block heels, sharp boots, even designer sneakers. The subtext: I’ll still be standing when this meeting is over.
Jewelry – One or two signature pieces you wear consistently. Studs, a cuff, a bold ring. Not jangly, not accidental. Jewelry is punctuation — choose your exclamation point.
The Pen – A weighty pen turns a signature into a performance. It doesn’t need to be Montblanc, but it should feel deliberate in your hand.
Color – Black and navy still work, but a deliberate pop—emerald, crimson, deep plum—signals confidence without shouting.
The Weekend Car – If you’re in automotive, this one matters. A Porsche 911 is practically cliché. The sharper flex is a car that tells your story. Driving a heritage model from your own company says you know the roots, respect the craft, and are carrying the story forward. That’s a narrative no lease can buy.