Will Help you Succeed
I never heard it called Pre-Mortem, but I like that moniker. I used this technique successfully many times for Nissan and Toyota, especially in positioning development. Clients often cringed when I called it the Obituary exercise. Thanks.
I never heard it called Pre-Mortem, but I like that moniker. I used this technique successfully many times for Nissan and Toyota, especially in positioning development. Clients often cringed when I called it the Obituary exercise. Thanks.